Social media: why a strategy helps!

Many companies (and organisations) pursue a very clear and simple strategy when it comes to social media: hit and run! This is usually driven by the desire of the company boss, sales boss or Chief Marketing Officer to ”finally be visible on Facebook and so...

Listen to your heart!

At the end of the year, a plea for the most important task of a good communicator: listening! Let’s be honest. For many, communication usually means pressing the send button far too often and far too quickly. Of course, we know that the bait has to taste good to...

Communication strategy: an important tool!

Now is the time when many companies – and therefore communications teams – are working on their strategies and plans for the coming year. What at first glance looks like a routine task or a bureaucratic waste of time can be a very helpful exercise....

Bad news – good communication

There is bad news in (almost) every company or organisation. Most of the time, it is about a difficult economic situation in which you find yourself. The communication around such negative news can make a significant difference. What should you pay attention to?...

Why every crisis is an opportunity!

When the crisis comes, from one second to the next, our first reflex is to hide. ”It’ll go away by itself, it’s best to stay in our little hiding place…” This behaviour has helped us a lot over many millennia – and we still have it...