Social media: why a strategy helps!

Many companies (and organisations) pursue a very clear and simple strategy when it comes to social media: hit and run! This is usually driven by the desire of the company boss, sales boss or Chief Marketing Officer to ”finally be visible on Facebook and so...

Listen to your heart!

At the end of the year, a plea for the most important task of a good communicator: listening! Let’s be honest. For many, communication usually means pressing the send button far too often and far too quickly. Of course, we know that the bait has to taste good to...