MIXED PICKLES

A little story: on Saturday, the hockey club of my heart had invited to an information meeting for members. In view of the difficult financial situation and a long "radio silence", this was a long-awaited activity. The room was well filled, even journalists were...

If you read the job descriptions and job descriptions of companies, you quickly realise that only the best are good enough to master the "fantastic challenges in a changing environment". They are looking for a very good understanding of the market, many years of...

Many companies (and organisations) pursue a very clear and simple strategy when it comes to social media: hit and run! This is usually driven by the desire of the company boss, sales boss or Chief Marketing Officer to "finally be visible on Facebook and so on!" The...

At the end of the year, a plea for the most important task of a good communicator: listening! Let's be honest. For many, communication usually means pressing the send button far too often and far too quickly. Of course, we know that the bait has to taste good to the...

Now is the time when many companies - and therefore communications teams - are working on their strategies and plans for the coming year. What at first glance looks like a routine task or a bureaucratic waste of time can be a very helpful exercise. Especially if you...

There is bad news in (almost) every company or organisation. Most of the time, it is about a difficult economic situation in which you find yourself. The communication around such negative news can make a significant difference. What should you pay attention to?...

What is your first reflex when a negative article about your company, your club or yourself appears? What is your first reaction when you see a negative post on social media? Often, and actually too often, people react "symmetrically": they want to respond to a...

When the crisis comes, from one second to the next, our first reflex is to hide. "It'll go away by itself, it's best to stay in our little hiding place..." This behaviour has helped us a lot over many millennia - and we still have it deeply embedded in us. Today we...

Many supervisory boards are excellently staffed when it comes to finance, regulatory issues or strategic development. The situation is somewhat worse when you look for marketing expertise on many boards - and it becomes really difficult when communication expertise is...